New Paramount Warner Bros. Name is Skydance, David Ellison Says
LifestyleThe Hollywood Reporter

New Paramount Warner Bros. Name is Skydance, David Ellison Says

The merged Paramount and Warner Bros. Discovery company will be called Skydance, named after founder David Ellison's original studio, while both legacy brands stay as sub-brands.

New Paramount Warner Bros. Combined name will be Skydance, David Ellison says.

The Long Sip
What happened

David Ellison announced the combined Paramount and Warner Bros. Discovery company will trade under the name Skydance, the studio he founded in 2006.

The detail

Paramount and Warner Bros. will continue as sub-brands alongside CBS, HBO Max, Paramount+, DC Comics, Nickelodeon and CNN under the Skydance umbrella.

And then

The new conglomerate will sit alongside Disney and Netflix as one of the biggest entertainment companies in the world.

Full story at The Hollywood Reporter

What readers are saying

RichmondSue
The sizzle video apparently shows Skydance in the middle with Paramount, Warners, CBS, HBO Max, Paramount+, DC Comics, Nickelodeon, and CNN surrounding it. That visual layout tells you exactly which parts of the business will keep their own identity and which are just corporate scaffolding.
NannaDaphne
Skydance is a holding company, not a consumer brand. Correct approach.
BrisbaneRhonda
If you subscribe to multiple streaming services, watch this space. The merger closes next week, so keep an eye on whether your Paramount+ or HBO Max prices or features shift once the dust settles.
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